WILLpower works in your community
is a nonprofit community collaborative founded in 1997. Its mission
is twofold: to broaden the base of charitable dollars available to the
Greater Rochester, NY community, and to increase funds available for
community-wide use through planned giving and organized philanthropy.
WILLpower is available to present options for charitable giving, and
to raise awareness of how the power of giving can nurture our local
Advertising Council of Rochester has been an instrumental partner in the
development and ongoing activities of WILLpower, through its sizable
contribution of professional advertising and communications expertise.
is a program of the Grantmakers Forum of New York. It was started by
community volunteers and is run by a taskforce of community leaders:
availability of charitable dollars affects the delivery of a wide range of
services in our community—from the arts and humanities, education and youth,
community development, healthcare and human services. WILLpower was formed to
increase charitable giving in our community, to:
- Encourage nonprofit organizations
and professional advisors to raise the possibility of charitable giving
with their donors and clients.
public surveys to measure planned giving in our area.
multi-media public service advertising to raise awareness.
planned giving materials for individual and group use.
a Speakers Bureau as a free service in the Rochester area, to provide
experienced and knowledgeable speakers who can discuss planned giving
a free resource, WILLpower works to promote the benefits—personal and
public—of planned giving and organized philanthropy.
using the power of planned giving through their estates, along with the
expertise of nonprofit professionals and financial advisors, Rochester-area
residents can expand nonprofit capacity to meet our community's needs, while
building in personal tax benefits—now and in the future.
of all sizes.
advisors (lawyers, CPAs, financial and estate planners).
(through company giving programs).
interest groups (clubs and other member organizations).
local organizations, ranging from United Way of Greater Rochester and the Al
Sigl Center, to the Seneca Park Zoo, WXXI, GeVa Theatre and Camp Good Days and
Special Times, have incorporated elements of the WILLpower theme into their
planned giving work. And they've already experienced the benefits, through
additional gifts from donors large and small.
was partially supported
through a generous national grant from New Ventures in Philanthropy,
a program of the Forum of Regional
Associations of Grantmakers.
The program is currently supported
by local funders.
addition, the following individuals, companies and organizations have provided
funding for WILLpower since its inception:
& Joseph Briggs Fund of the Rochester Area Community Foundation
Cicero & Associates
Secrest and Emery LLP
P. And Betty A. Iacona Fund of the Rochester Area Community Foundation
Area Community Foundation
Catholic Diocese of Rochester
Mary's Foundation (now Unity Health Foundation)
J. and Caroline F. Schmitt Foundation
and Vicki Schwartz Family Fund of the RACF
Way of Greater Rochester
a WILLpower Supporter